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Understand the messages people believe they are receiving on how to behave. Learn sources (behaviors, symbols and systems). Provide benchmark. Define the culture linked to your strategy and the values that should lie beneath it: Achievement, Customer-centric, One team, Innovation, People-first. Build a business case for change related to: Speed, Accountability, Rigor, Simplicity, Collaboration, Attractiveness. | Build a framework for change: based on the Be- Do- Have model: | HAVE (Results) |  | DO (Processes) |  | BE (Mentals Models) |
| Develop new behaviors, symbols, and systems associated to the new culture. “Walk the talk.”
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“In customer service at 3 Mobile, one of our key areas of focus is to resolve the customer's issue on their first call to us. Prior to introducing the concept of Player/Victim to our contact centre employees in India, this was measured at 55 percent. Within twelve weeks of running the cultural workshops in Mumbai with Axialent, this has increased to 70 percent and is still improving. This has been the single biggest impact we have seen on any of our service measurements.”
Michael Young, CTO,
Hutchison Telecom Australia
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