Conscious Business  
by Fred Kofman

Conscious Business, by Axialent founder and President Fred Kofman, argues that there is no contradiction between material success and spiritual excellence.

Consciousness is the main source of organizational greatness. Conscious business, Fred explains, means finding your passion and expressing your essential values through your work.

A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Conscious Business presents breakthrough techniques to help you achieve:

• Unconditional responsibility—becoming the main character in your life

• Unflinching integrity—“success beyond success”

• Authentic communication—speaking your truth, and eliciting others’ truths

• Impeccable commitments—coordinating actions with accountability

• Right leadership—understanding that being, rather than doing, is the ultimate source of excellence

“A conscious business fosters personal fulfillment in the individual, mutual respect in the community, and success in the organization,” Fred teaches. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.

Conscious Business won the 2007 Nautilus Award for the category of Business/Leadership and the 2007 Independent Publisher Awards Bronze Medal in the Business/Career/Sales category.


 

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