Managing Director of Axialent and author of the book “Be the Change: The art of becoming our own innovation Project”.

Fran Cherny is a business leader, inspirational speaker, and advisor to executives driving cultural transformation processes. Born in Buenos Aires and currently based in Barcelona, Fran leads Axialent Global, an international consulting firm pioneering conscious change in organizations. Fran is recognized in the industry for his ability to facilitate change processes that last and produce real business results. His methodology is based on agile and innovative practices applied in real day-to-day situations and has proven eective. He generates sustainable transformations, and helps leaders and teams to align business strategy with their values and practices. His proven methodology is based on agile and innovative practices applied in real day-to-day situations.


For over 15 years and in more than 20 countries, Fran has supported leading multinationals — such as Procter & Gamble, Microsoft, Facebook, and AXA — through cultural transformation projects, conferences, direct coaching to executives, and facilitation of leadership teams. Fran was responsible for opening Axialent’s European market. As CEO (2012-2017), he led global expansion eorts, developed new markets, and expanded the Axialent Advisory board bringing the most relevant content clients needed. He also led the recruitment and development of hundreds of consultants and inspired many others through his speaking engagements.

His book


Both personally and professionally, we are sometimes faced with new challenges that require us to change to overcome them. Sometimes, this change is much more complex than it seems, and thus the obstacles become limits. Other times the change does take place, but we do not manage to sustain it over time. Thus, the change is diluted and the original problem resurfaces. Be the Change invites us to reflect on the diculties we may encounter when undertaking any change, and to transform ourselves into a person capable of innovating on ourselves successfully in all of our fields of action. From his experience as an international consultant, Fran proposes that each of us become our innovation project and find, in each situation, the next “best version” of ourselves.

José Suárez is Axialent’s ex CEO and is currently a Borad Member and Strategic Partner.

With almost 30 years of experience in general management and administration, José has worked in both the private and public sectors. During the majority of his career, he worked in the corporate world. As a consultant, he concentrates on strategy, management and business development.

Until the beginning of 2011, José was city councilor of Oviedo, the Principality of Asturias, Spain. Apart from being in charge of the departments of culture, sports and youth, he was also the president of the Festival Society of Oviedo, which organizes different events in the city. Additionally, he was vice president of the Asturian Fine Arts Museum and of the Campoamor Theater Foundation. Today, he still serves as a member of the General Board of CajAstur/LiberBank, Asturias’ leading bank.

Until his induction as the city councilor, José was general director of international business development at the Inmark Group and a member of the company’s advisory board, leading projects in both Europe and Latin America. Before that, he was corporate general director of Makeateam, a Spanish consulting firm dedicated to executive training that was acquired by Inmark Group in 2005. Previously, José served as a director at Ernst & Young across Spain and Latin America. In this role, he oversaw the areas of strategic consulting, human resources and change management in Brazil, Colombia and Mexico.

José holds a degree in geography and history from the University of Oviedo and a Master of Business Administration degree from the IEDE, Institute for Executive Development. In addition, he has taken courses on topics such as management, marketing, service strategy, competitive leadership, and strategy and implementation at the London School of Economics, the Disney Institute and the University of California-Berkeley, among other institutions.

Besides his other activities, José has contributed to the media since 1993. He also received the Great Cross of Humanitarian Merit in Barcelona in 2010.

Residing in Asturias, Spain, José has also lived in Colombia, Mexico and Brazil. He is married, has two children, and enjoys reading and going on walks.