Florencia holds a degree in public relations from the Universidad Argentina de la Empresa and studied hotel management at the University of Belgrano in Buenos Aires, Argentina. She developed her professional career in the areas of new businesses, commercial development and public relations. She has experience in telecommunications, advertising, quality management, consulting and hotel industry, both in Mexico and Argentina. She served in the commercial department of Nextel Mexico since she arrived in the country in 1998. She also worked in the commercial area of TÜV Rheinland and served as new businesses and public relations manager in Fisher America (independent Brazilian advertising agency).
In 2006, she joined Axialent and moved to Buenos Aires. For seven years, she mainly focused on the development of new businesses and on the commercial area of the North Latin American region as well as in project management. She was in charge of the operating management of the Mexican office. In 2012, she returned to Mexico D.F. to support the operating management of Axialent’s office in that city and to develop the commercial department together with the Latin American team. She currently serves as project manager.
She worked with CNBV (Comisión Nacional Bancaria y de Valores) GE Money, Becton Dickinson, Grupo Posadas, Elektra, Televisa, Grupo Alfa, Cervecerías Cuauhtémoc, Liverpool, Microsoft, Johnson & Johnson Medical, Santander, Aeromexico, among others.
She lives in Mexico D.F. In her free time, she enjoys painting and taking photographs, and she exposes her works in different art galleries of such city. She likes traveling, reading, swimming and running.