Jorge combines businesses and sports in the same theoretical dimension, a strategy he successfully applied for over a decade at Real Madrid C.F. (Spanish soccer team).
Jorge was a former football/soccer player of Newell’s Old Boys, Alavés, Zaragoza and Real Madrid, where he won two league titles and two UEFA trophies. With the Argentine football team, he played 22 matches (nine in the world cup) and scored seven goals, becoming world champion in Mexico 1986. After retiring as a football player, he became coach of Tenerife, Real Madrid and Valencia.
He was named sports director of Real Madrid between 1997 and 2005, where he established a new and successful organizational and sports management system. In 2009, he was named general director of the club, a role he occupied until 2011. One of his functions was the creation and the leadership of the Real Madrid University in close collaboration with the European University of Madrid, part of the Laureate education system.
Jorge is frequently quoted in articles such as El País newspaper, Marca magazine, SER radio and appears on television shows such as Azteca, RCN or Channel 6. He is the author of several books, including “Sueños de fútbol” (Football dreams), “Cuentos de fútbol” (Football stories), “Cuadernos de fútbol” (Football notebooks) and “Apuntes de fútbol” (Football notes).
He latest publication is “Los 11 poderes del líder” (11 powers of a leader), where he combines his experience as a business leader and athlete with universal values.