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Raphael Louis Vitón


Raphael is the USA managing partner for Axialent and a global transformation lead (facilitator) on select engagements. He formerly served as a corporate expat, a corporate strategist and the president/co-owner of an innovation strategy consulting firm (in Chicago, Connecticut and Vancouver) advising 25 percent of the Fortune 100 on business innovation and adaptive culture transformation.

  • He successfully helps leaders pilot their organizations through strategic transitions (e.g., M&A, JV, corporate restructuring, digital transformation, CX, business model redesign, explosive startups with rapid-growth/blitzscaling cultural priorities, culture change, culture of innovation,) enabling increased performance under increased stress without sacrificing momentum or trust.
  • He has deep experience in unconscious bias and its impact on future business outcomes. He works with organizations to connect gender, diversity and inclusion efforts directly to business transformation priorities.

Raphael co-authored the book “Free the Idea Monkey…to focus on what matters most!”
In 2014, the book was introduced to the Ph.D./D.B.A. Program in Values-Driven Leadership and Organizational Change for senior executives at the Center for Values-Driven Leadership at Benedictine University. He was a Bloomberg Businessweek columnist for many years and has created and taught postgraduate innovation (at CEDIM in Monterrey MX, Mexico City) on innovation leadership and new paradigms in business for executives worldwide. He has also served as a board member for Conscious Capitalism, Inc. and earned his MBA from the Quinlan School of Business — Loyola University of Chicago.

Recent Posts by Raphael
10 Questions About Your Transformation Initiative
By Raphael Louis Vitón
I’m curious, you are a year or so into this digital transformation/culture change initiative… how’s it going? Here’s a line of questioning you can use to check on the awareness, urgency, and the alignment of the executive team involved in both the big “T” and little “t” imperatives.
culture change
No you can't "Cascade"​ Culture Change; but you can Scale Courageous Culture Attributes
By Raphael Louis Vitón
The idea of culture change is easy; the details of execution are complex. Most of us can only speculate how the organization is actually going to respond to change and why. Enterprise level “cascading” plans are unlikely to succeed...
Congruency and next-level performance are easier when we 1) think in decades 2) prioritize annually and 3) experiment/learn weekly
By Raphael Louis Vitón
What does our next-level business environment look like 10 years from now? What kind of company will we need to be to compete in 2030? Who do I need to BE/BECOME to help lead my company to get there successfully? Will my “current-level” thinking and behaving be enough?
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  1. English
  2. Spanish
Areas of Expertise
  1. Business transformation
  2. Culture change
  3. Culture of innovation
  4. New paradigms in business
  5. Complex adaptive leadership
  6. Innovation leadership
  7. Innovation management systems, processes, tools and governance
  8. Gender, diversity and inclusion