Paloma brings over three decades of experience in the IT sector. Currently, she serves as the President & General Manager for Xerox Spain, a position she’s held for 11 years, and has been the Southern Europe President for the past two. Her leadership has spanned managing multicultural teams in intricate business landscapes.

She previously managed Xerox Large Accounts, Distribution Channels and Outsourcing & Services organizations, acquiring an extensive operational and business transformation experience. She also hold the Human Resources Director position, which gave her a broaden vision of an organization and reinforced her focus on people as the key company asset.

A stellar communicator, Paloma possesses extensive board experience in both the corporate and non-profit sectors. Since March 2015, she’s been a non-executive board member at Spain’s insurance company, Mutua Pelayo. And as of January 2022, she joined the advisory councils of PROA, a communication and reputation management consultancy, and CEG, Spain’s management excellence club.

Her educational milestones include a degree in Information Sciences from the Complutense University of Madrid, she is a certified Lean Six Sigma Green Belt and has participated in several leadership and executive development programs at Insead Executive Education (Fontainebleau, Francia), High Performance Center Development (London, UK) and Centre for Creative Leadership (North Carolina, USA).

Based in Madrid, Paloma is a proud mother of three and is married. She is celebrated for her enthusiasm, commitment to diversity, networking prowess, and championing inclusion and equal opportunities. In recognition of her work, she was honored with the “Women Leadership Award” by the Spanish Federation of Women Managers and Entrepreneurs in 2018.

For more than 25 years, Carlos held the positions of managing director and chief executive officer at diverse family enterprises, having the opportunity to meet all sorts of challenges and specific issues related to family businesses. He currently serves on the board of directors of some family-owned companies.​

During 2009 and 2010, Carlos was president of AEI CONTRACT, an innovative group of economic interest consisting of 20 companies. They jointly participated in projects related to construction, interior design and decoration.​

Along with other Asturian entrepreneurs, he prompted the creation of the Asturian Association of Family Enterprise, and he was a member of the first board of directors for a period of four years.​

Carlos has studied engineering and has a degree in systems management. He has also studied sociology at the UNED and holds a Master of Business Administration degree from IEDE. He also participated in the leadership and management of International Trade course dictated by EUROFORUM El Escorial.​

Carlos lives in Asturias, Spain. He is married and has two children. In his spare time, he enjoys his family, friends, traveling and playing sports, especially tennis.