Area of Expertise: Negotiation

Extensive experience leading negotiations to form partnerships with global companies in various countries such as the U.S., Mexico, Canada, Belgium, and Russia. Negotiation of long-term sales contracts with international companies.

Management and leadership of cultural transformation and change processes in multinational companies. Design and implementation of strategies and action plans to improve the results of companies in a situation of operational and financial crisis. Successful development and implementation of investment projects.

Profound skills in managing a wide variety of leadership, innovation, and expansion situations successfully.  Skillful experience in change management structure and leading processes across borders and cultures. 

Effective application of innovation and modernization procedures focused on operational functionality across regions.

For more than 25 years, Carlos held the positions of managing director and chief executive officer at diverse family enterprises, having the opportunity to meet all sorts of challenges and specific issues related to family businesses. He currently serves on the board of directors of some family-owned companies.​

During 2009 and 2010, Carlos was president of AEI CONTRACT, an innovative group of economic interest consisting of 20 companies. They jointly participated in projects related to construction, interior design and decoration.​

Along with other Asturian entrepreneurs, he prompted the creation of the Asturian Association of Family Enterprise, and he was a member of the first board of directors for a period of four years.​

Carlos has studied engineering and has a degree in systems management. He has also studied sociology at the UNED and holds a Master of Business Administration degree from IEDE. He also participated in the leadership and management of International Trade course dictated by EUROFORUM El Escorial.​

Carlos lives in Asturias, Spain. He is married and has two children. In his spare time, he enjoys his family, friends, traveling and playing sports, especially tennis.

For more than 25 years, Carlos held the positions of managing director and chief executive officer at diverse family enterprises, having the opportunity to meet all sorts of challenges and specific issues related to family businesses. He currently serves on the board of directors of some family-owned companies.

During 2009 and 2010, Carlos was president of AEI CONTRACT, an innovative group of economic interest consisting of 20 companies. They jointly participated in projects related to construction, interior design and decoration.

Along with other Asturian entrepreneurs, he prompted the creation of the Asturian Association of Family Enterprise, and he was a member of the first board of directors for a period of four years.

Carlos has studied engineering and has a degree in systems management. He has also studied sociology at the UNED and holds a Master of Business Administration degree from IEDE. He also participated in the leadership and management of International Trade course dictated by EUROFORUM El Escorial.

Carlos lives in Asturias, Spain. He is married and has two children. In his spare time, he enjoys his family, friends, traveling and playing sports, especially tennis.