Category: Integration

As we referred to in our first article, culture is everywhere, just like the air we breathe. The problem is that we forgot.
The second layer to this is that we often hear that people need to “start” working on the culture. However, the culture has always been there and is continuously influenced by everyone — the way people behave, lead and manage; what leaders do (not what they say); how an organization compensates their employees; internal communications; who gets promoted; its values on the website versus what it has really done every day; the external marketing; and every single thing that lets people know “what’s valued around here.” This is all part of the culture. Culture is like a live organism; it is always evolving, moving and shifting. Whether you choose it or not, it’s there.
The question then becomes, are you going to let the culture drive you, or do you want to drive the culture and have it be more aligned with your business needs and emerging challenges?
To engage on a culture transformation journey, you will need to identify and assess the current culture. It is very important to understand where you are.

  • Did a new CEO, with a new vision and direction, join?
  • Is your CEO leaving and would like to leave a legacy?
  • Is the market steering you in a new direction?
  • Is the company growing so rapidly that it’s hard to keep up?

The answers will be unique for each organization and its leaders. What is critical is to understand what’s driving the change. Why are you embarking on this journey? Why do people need to be part of this? Having a case for change is a very important first step. The second one is to understand who is ready to understand it.
Once you have identified these points, the next step is to identify your key sponsors and champions who can connect with the need. We hear it over and over again — the belief or myth — that you need to have everyone on board to start the initiative. However, it is exactly that — a belief or myth — and it gets in the way of making change happen.
In his book “The Tipping Point,” Malcolm Gladwell talks about The Law of the Few. In order to create sustainable change, you need to look for the connectors, mavens and salesmen — or as Everett Rogers developed his theory on “Diffusion of Innovations,” illustrated in the bell curve below.
Both authors describe that you do not need to have everyone on board. You need to look for the innovators and early adopters in your organization. Who can you work with to start the change?
As an example of how this works, I remember when we started working with a large manufacturing organization through the HR department. The team was really eager to start working on their culture. The main concern was that not everyone in the organization was ready to engage or even talk about culture change. Together, we identified a group of middle managers who were eager to change and develop new skills and who, at the same time, had a relevant influence in the business. We co-created a specific leadership development program for them. This group became the innovators and helped us connect with the early adopters. Through their leadership journey, they learned new mindsets, skills and behaviors. And as they implemented those new skills in their way of leading their departments and teams, it influenced the culture. Others in the organization noticed how the innovators and early adopters became more effective in their jobs, were more agile in their decision-making, and their overall performance improved, and they wanted the same.

Let’s start by talking about culture and what it means.
Every day, we breathe in order to survive. The air goes in and out of our lungs. We know the air is there, but we never think about it. The air allows us to do everything we do; and at the same time, we don’t even notice it. That’s the same with culture. Culture enables an organization to function. But as the air we breathe, it becomes invisible, and we forget how it affects everything we do.
We define culture as the messages, mostly nonverbal, that people in an organization receive about what is valued. Then people adapt in order to “fit in” (i.e., belong).
How is culture created? As an example, I’d like to refer you to the book “An Italian Education” by Tim Parks. It describes the life of a British expat family in Italy. The parents are starting to notice their children becoming more and more “Italian.” Initially, they are puzzled as to where they are picking it up. So then they tried to understand it: classmates at school, the neighbors, the media, and religion, among other things. In order to fit in, the children started to unconsciously embed some of the behaviors of the influencers that surround them, based on what works for them. Can you think about how all this is at play in any organization?
Think back for a moment to the first day you arrived at the company for which you now work. What did you notice? The way people talk, relate to each other, make decisions? What about the general communications? And the office look and feel? And what the boss does to be successful? And who gets promoted?
Understanding how culture is created and how it influences employees can become a lever as you work on culture change in your organization.
In recent years, culture has become a hot topic. You hear people talk about it often. Most organizations are involved in some kind of culture initiative. This is because we are getting more and more conscious about how important it is to get new strategies to work, to adapt to the new fast changing world, to be aware of the behaviors we are driving, by the context and environment we have created so far and for the strategies that worked in the past to be successful. There is much more consciousness about how the conditions, the environment, the incentives, the values and messages people receive are creating meaning for people to do what they do. The sense of alignment with a common purpose and way of working can become a competitive advantage. If the world is changing and our organizational strategies are changing, then our culture needs to shift to serve this new world of possibilities. We need to recreate the conditions for people to flourish and flow, making sense to a new world.
At the same time, the more and more we talk with people in organizations, in HR, Senior Leaders or CEOs, they all feel it’s hard to make all this change happen at the speed they expect. Many times it looks more like a burden than a great opportunity. How can we make culture change simpler? How can we make it happen?
In this series of articles, we will look at five beliefs (stories we tell ourselves as if they were absolutely true) that may even become myths. When it comes to culture change, the myths make it harder and may even impact the way we approach culture change and the tools we use for it. Are you ready to do some myth busting?
Not so fast. Going over the speed limit while trying to change the culture will cause chaos.
Before we dive into the myths, there are some things to consider.
Nobody is a culture expert on day one. Most of us have taken a biology class in school and can name a decent amount of body parts, organs, etc. However, this doesn’t make us capable of performing surgery. Surgery requires a different skill level. The same applies to culture. We have some knowledge, but we are not anywhere near expert level. In our experience, this is something that is being overestimated. An organization will assign someone, often from HR, as the person in charge of culture change. Having the title does not make them an expert, but you can be an expert in the future, by knowing a bit more every day. Can you imagine how much more you can know in one year if you consider everything to be opportunity to learn more about culture?
You can start by acknowledging that you don’t need to know it all on day one. This is hard because in big organizations, people are expected to know. Actually, this is the first step for the change you would like to drive. The danger is when you pretend you know but you don’t. So we suggest, that you just stop pretending!
Start seeking the expertise. Think about what information you need to learn in order to be capable of delivering on this great assignment.
Don’t decide to focus on everything all at once. You can’t eat ice cream in one big bite (brain freeze anyone?), nor can you with culture. It might be overwhelming when you are in the middle of it, like standing in a crowd of people. Imagine what it would be like if you look out of the airplane window, when you are 30,000 feet off the ground, and you see the different landscapes of cities and suburbs. Start by looking at the bigger picture before you zoom in. Where do you want to focus your attention? I like to use the metaphor of the flashlight. If culture is a big, dark room, you can flip the switch and light up the entire room, but that becomes quickly overwhelming. If you take your flashlight, you can focus on a specific item or task without being distracted. But for that, you first need to see the big room; and then the opportunities will come. Because, what you focus on expands.
A new process doesn’t change a culture. Processes help and are an integral part of culture change. But to create real and sustainable change, there is another layer.

different typs of mindsets

I think that most of the important work that is done in organizations these days is done by teams. Even if people are not all sitting together in a room working simultaneously, their work is shared with others, revised, edited, informed, poked, prodded, enhanced, refined or otherwise manipulated into a product that features input from a number of people. And almost always, those other people think somewhat differently than we do. Maybe that’s because of where they’re from, or where they’ve worked, or how they’ve been trained, or the experience they’ve had in this organization or prior organizations, their age/generation, etc. In other words, their mindsets are different based on their background and experience.

In my work, I have often seen the impact of these mindset differences. And, importantly, another area of meaningful mindset difference is based on our functions. To be very clear, I am generalizing in making this observation. Not all finance people are sticklers for detail, and not all marketing people operate in the world of possibilities and potential. But many of them do—much to the dismay of people with other functional backgrounds. I think most of us would agree that organizations are much better off with the diversity of functional mindsets providing input into decision-making, idea generation, execution and other critical aspects of organizational success. But these differences can cause problems.
Have you ever been frustrated because someone across the table from you, or in one of your important meetings, rejects an idea on the basis of their legal regulatory experience? Or have you ever been flustered by someone on the team who insists that something can be done without providing any specifics about how? These are examples of cross-functional mindset challenges.

So what might we do about it? How can we work better together, have more shared success, as well as retain our sanity?
First, slow down, breathe and recognize that differences are part of our shared human experience, whether that’s convenient for us or not. Remember that those people across the table are almost always good human beings who are participating in a way that they believe is useful and effective, from the point of view of their function and their experience.
Second, take action to understand their priorities—the interests that underlie their positions. When you hear a “no” that feels like a door slamming, ask for a few reasons why that answer was given. Ask what would have to be true in order for you to hear a “yes” instead. There are other useful questions you could ask, of course. The important thing is to listen carefully to the responses. Doing so will not only provide a basis for understanding the other person’s thinking but also will very importantly provide you with key information about how to frame your response to them, such as a new proposal or suggestion.

Of course, this is easy to read here in a short blog and harder to do when the clock is ticking, the pressure is on, and we want to be finished with this conversation yesterday. Hang in there; make an effort. Perhaps others in the room will recognize how you are trying to move past differences and promote greater understanding and better results. They can join in as well. Share your intention with them and let your team know what you were trying to do and why. Chances are they will get on board.

Disruption is fundamentally changing what defines a great leader in today’s world. Dorothy, we are not in Kansas anymore! In this disruptive world, the heroic, all- knowing leader is a relic of the past. Today’s leaders are responsible for re-inventing their business with a sense of purpose and the ability to create meaning for employees. These leaders have to have the agility, authenticity, and sense of self to do this knowing that control is a mirage.
If disruption weren’t enough, the very base upon which leadership is built—trust and authority—are being revolutionized in this VUCA world. Change, ambiguity, and uncertainty require stronger and stronger emotional bonds between leaders and employees than ever before, especially when leaders have to lead at scale and out of sight. It asks for leaders who are congruent in message and behavior; leaders who are role models of strength and humility.
Today’s strong leaders are described as collaborative, inclusive, engaging, and inspiring. Work groups are required to be team focused, democratic, matrixed, and participative. Everyone expects to have a voice.
Until now, the hard, cold masculine emphasis on logic, numbers strategy, and finance was pitted against the soft, intimate, feminine qualities of relationships and behavior. In today’s highly disruptive, competitive environments, decisions about the business are inseparable from concerns about how the culture, behaviors of leaders, and quality of the dialogue they create can enable the strategy given the context of their challenges.
Leadership used to be about maintaining order and replicating processes. Leadership of today is about navigating ambiguity. Leaders of today need to be catalysts and empowering and inspiring authentic storytellers of purpose and direction. No longer can leaders expect employees to perform solely in exchange for financial and job security. In today’s volatile economy, leaders are expected to provide individualized development and, most importantly, meaning for their direct reports in exchange for job performance. In order to do this, they need to have discovered their own sense of meaning and purpose.
By purpose, I mean the strongly felt sense of responsibility that a leader has for taking action even in the face of risk, conflict, and uncertainty. Purpose is the grounding that enables leaders to be agile amidst disruption, to earn the trust of others, and to lead without ascribed power and authority. It goes beyond talent, skills, or even knowledge. Unlike personality or behavioral approaches to leadership, purpose defies quantification, categorization, or assessment. Purpose can’t be taught, but it can be discovered.
When disruption hits an organization, the last place most companies think to look is at their purpose. Most try to come up with a new strategy to win, using their old Oz-style of leadership, in a game where they have already lost. If you look at the companies that have performed over time and outperformed all others, you’ll see a common thread around their purpose. Member of Axialent’s Advisory Board Raj Sisodia in his book Firms of Endearment articulates it best when he says “Providing shareholders a good return on their investment remains an important objective, but the idea is spreading that investment returns can be greater when wealth creation for shareholders is not the sole or even main purpose for which a company exists.” And indeed, the companies he researched — the Firms of Endearment — are characterized by leaders who pursue a purpose beyond returns and have proven to outperform the S&P 500 by significant margins, returning 1,026 percent for investors over the ten years ending in June 2006 compared to the 122 percent for the S&P 500.
The Oz model of leadership has been dismantled by disruption and we have entered an era of purpose-driven leaders at their best in the face of ambiguity.
Here are some ideas on how to start a conversation in your organization:
 Where are we fully aligned with our values; where are we not?
 What part of our rhythm of business challenges our most aspirational of values?
 Where in our system are we missing the opportunity to reward feminine leadership, regardless of gender?
 Where are we at risk of rewarding/celebrating only masculine traits? What is the cost?
What is the purpose of our business outside of financial performance?