Area of Expertise: Business transformation

Paloma brings over three decades of experience in the IT sector. Currently, she serves as the President & General Manager for Xerox Spain, a position she’s held for 11 years, and has been the Southern Europe President for the past two. Her leadership has spanned managing multicultural teams in intricate business landscapes.

She previously managed Xerox Large Accounts, Distribution Channels and Outsourcing & Services organizations, acquiring an extensive operational and business transformation experience. She also hold the Human Resources Director position, which gave her a broaden vision of an organization and reinforced her focus on people as the key company asset.

A stellar communicator, Paloma possesses extensive board experience in both the corporate and non-profit sectors. Since March 2015, she’s been a non-executive board member at Spain’s insurance company, Mutua Pelayo. And as of January 2022, she joined the advisory councils of PROA, a communication and reputation management consultancy, and CEG, Spain’s management excellence club.

Her educational milestones include a degree in Information Sciences from the Complutense University of Madrid, she is a certified Lean Six Sigma Green Belt and has participated in several leadership and executive development programs at Insead Executive Education (Fontainebleau, Francia), High Performance Center Development (London, UK) and Centre for Creative Leadership (North Carolina, USA).

Based in Madrid, Paloma is a proud mother of three and is married. She is celebrated for her enthusiasm, commitment to diversity, networking prowess, and championing inclusion and equal opportunities. In recognition of her work, she was honored with the “Women Leadership Award” by the Spanish Federation of Women Managers and Entrepreneurs in 2018.

With +30 years IT sector experience, Paloma has developed most of her career around sales and operations, joining Xerox Spain as a saleswoman, working in a wide range of sales senior positions including Director of Xerox Large Accounts, Distribution Channels and Outsourcing & Services organizations, acquiring an extensive operational and business transformation experience. She also held the Human Resources Director position, which gave her a broad vision of an organization and reinforced her focus on people as the key company asset.

During her last 10 years @Xerox, she was the President & General Manager for Spain, Iberia President and Southern Europe President, managing multicultural teams in complex business environments. As top executive of a market leader inside a sector undergoing a profound transformation, she led a complete digital, business model and cultural company turnaround and personally experienced how a high-performing culture and employee engagement drive success with clients and ultimately, brand and reputation.

Paloma holds extensive board experience in both corporate and non-profit organizations, being a non-executive board member of the Spanish insurance company Mutua Pelayo, and member of PROA Advisory Council (communication consulting and reputation management company) and CEG (Spanish management excellence club).

Paloma holds a degree in Information Sciences from the Madrid Complutense University, she is a certified Lean Six Sigma Green Belt and has participated in several leadership and executive development programs at Insead Executive Education, UK High-Performance Center Development and US Centre for Creative Leadership.

Based in Madrid, Paloma is married and mother of three boys. Of her personality stands out her enthusiasm and vitality, her ability to promote networking and her commitment to diversity and inclusion. In 2018 she received the “Women Leadership Award” from the Spanish Federation of Women Managers and Entrepreneurs.