Our intent is to create a cultural snow ball effect
![snowball Background Image](https://www.axialent.com/wp-content/uploads/2022/06/snowball-bg-1.png)
![snowball Background Image](https://www.axialent.com/wp-content/uploads/2022/12/snowball-mobile-ai-2.png)
Cultural change starts with leaders’ awareness of culture as a strategic asset.
![snowball-ai-one](https://www.axialent.com/wp-content/uploads/2022/01/snowball-ai-one.png)
Leaders learn the value of authentic conversations, making those their communication standard.
![snowball-ai-two](https://www.axialent.com/wp-content/uploads/2022/06/snowball-ai-two.png)
They reshape the internal networks of collaboration, addressing personal, interpersonal, and business dimensions.
![snowball-ai-three](https://www.axialent.com/wp-content/uploads/2022/06/snowball-ai-three.png)
Employees imitate the new constructive and authentic behaviors of leaders.
![snowball-ai-four](https://www.axialent.com/wp-content/uploads/2022/06/snowball-ai-four.png)
Processes and systems are also reshaped based on the newly adopted mindsets and behaviors.
![snowball-ai-five](https://www.axialent.com/wp-content/uploads/2022/06/snowball-ai-five.png)
Collaboration and processes run more smoothly. People rediscover joy in their work give the organization their best efforts.
![](https://www.axialent.com/wp-content/uploads/2022/06/snowball-ai-six.png)
Business performance leaps.
![](https://www.axialent.com/wp-content/uploads/2022/06/snowball-ai-seven.png)