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John Rex


As a former CFO of multibillion-dollar consumer, health care and technology businesses, including major divisions of Microsoft, Novartis and Kodak, John brings real-world perspective to his clients’ leadership challenges. He understands the intensity of leading complex businesses because he has done it himself. As an executive coach and Axialent consultant, his mission is to empower teams and individuals to realize their potential by tapping their deepest strengths and learning to live more consciously.

During 25 years in executive leadership roles leading hundreds of professionals around the globe, John cultivated a passion for coaching and developing high-performing individuals and teams. He became known as the leader who put people first and consistently built powerful people-centered organizations.

At Microsoft, he led several multiyear cultural transformation initiatives for more than 1,100 employees worldwide. Business Impact! equipped finance professionals with the tools to identify and assertively advocate for game-changing growth and cost measures, dramatically enhancing their reputations as trusted advisors. MyLife empowered them to make choices at work and home that meaningfully improved their sense of well-being and increased their effectiveness on the job.

John is known for his authenticity, courage and energy in coaching individuals and teams to maximize their potential. Having lived in Latin America for 12 years, he is fluent in Spanish and holds a special appreciation for diverse perspectives. This makes him an inclusive leader who draws on the uniqueness of individuals to increase the power of teams. He loves to transform what is strong into what is superb.

A sense of adventure is at the heart of John’s zest for life. He relishes exploring new ideas, places and cultures. Family, spirituality and community are central to his way of living. Whenever he gets the chance, he escapes into nature where he loves to cycle, backpack, ski, scuba dive and soak in the beauty of this earth. John holds an International Master of Business Administration degree from the Thunderbird School of Global Management.

Recent Posts by John
To Become More Successful, Open Your Eyes to True Success
By John Rex
The surest way of attaining sustainable success you can be proud of is by focusing on how you do what you do. 
Leadership Doesn’t Happen by Accident — It’s a Choice
By John Rex
By confronting the victim mindset head-on and choosing to reject it in favor of a life of “response-ability,” you empower yourself in the face of challenges and increase your leadership impact. After all, as a leader you model the behavior others will imitate…for better or worse.
  1. English
  2. Spanish
Areas of Expertise
  1. Development
  2. Coaching and mentoring
  3. Strategy and planning
  4. Organizational effectiveness
  5. High Performance Team Development