From Enron to Volkswagen, news stories abound with examples of great companies made up of great people making very poor, even unethical and sometimes illegal and dangerous decisions. The business world is a human challenge because we, as individuals, are constantly being tested on our ethics, our character and who we are at our core. This is becoming more and more prevalent as companies have created complex adaptive systems that empower people far down the value chain to deal with the new VUCA (Volatility, Uncertainty, Complexity and Ambiguity) environment.