(“d3&t” is borrowed from barbellshrugged.com, a podcast team that focuses on “talking training with crossfit games athletes, strength coaches and more.”)
Some of the biggest companies in the world are consolidating learning and development (L&D) efforts to focus on key changes that will transform how their companies work every day. They are focusing on embedding specialized lifestyle transformation leadership training, transformational DNA, communities of practice, and prioritizing deliberate daily training rituals to help shift mindsets and biases and elevate conscious awareness into the daily/weekly calendar of senior leadership.
You can see some of the real world cases of this being put into action in the following examples (and an even longer list of examples, case studies and references can be found at the end of this article):

As corporate dinosaurs watch these progressive-thinking giants working on their own individual and collective de/re-programming, they’re panicking noticing the gap widening faster and faster.
These companies are training vigorously to strengthen their innovation and transformation muscles in order to continually upgrade their operating systems.
In three years’ time four out of 10 CEOs expect to be running significantly transformed companies.” According to KPMG’s 2016 CEO study, “65% of U.S. CEOs acknowledge that the next three years will be more critical for their industries than the past 50.”
The essential need in business today is to reimagine and reinvent business. This starts as a business strategy, design and implementation conversation, and it continues into a culture, people and mindset transformation conversation. That’s why one needs to focus on not just being a better leader (that won’t be enough), but being a transformational leader.

If you are among the business leaders responsible for implementing a new winning strategy, building new competencies and nurturing new cultural attributes, you are probably struggling to get the results you want and are open to learning about what works.
How you arrange your day to prioritize deliberate practice will distinguish the “best from the rest” when it comes to learning new things and delivering elite performance. Drop everything that stands between you and your transformation dojo. Stop all other L&D programs, so that you can focus your energy and budget on training your innovation and transformation muscles more effectively, for the sake of better business outcomes. If you are not sure which L&D programs to continue and which to leave behind, you should work with an objective specialist who can direct you and help challenge your current thinking.
The “system” is represented by those with the power. Sometimes even the individuals who are demanding the transformation are unaware that they are not appropriately integrating L&D into the strategy, which, in the end, compromises the transformation results.
Most large corporate leadership developmental efforts are highly limited because:

  • They mistakenly treat development like an event, not a daily lifestyle practice commensurate with the chosen lifestyle change.
  • They do not tackle the dynamics of the dominant power system, which is responsible for locking leadership’s default patterns and habits into place.
    • Their L&D departments and programs often suffer from the same “learned helplessness” taught by the system. They become overly sensitive to what’s reasonable, practical and convenient for leaders to “work-in” instead of being more sensitive to what’s impactful/effective:

The repeated cycle of failed transformation efforts isn’t for a lack of intelligence or lack of effort. It is more often a lack of understanding around how we orient ourselves to the transformation opportunity itself. We might be putting in a lot of effort, but not necessarily our best effort.
“d3&t” — Drop Everything and Train is a mantra from a podcast that focuses on talking about fitness training with crossfit games athletes, strength coaches and more.  The phrase places an emotional, physical and spiritual emphasis on refocusing and recommitting to your goals and purpose every day. There are no secrets or shortcuts for making extraordinary gains, whether we are talking about physical gains inside the gym or business transformation gains in the world of commerce.
Specifically, the metaphor of “physical fitness” is too generic to suggest an appropriate training regimen for an athlete or a company. What kind of “fit” do you want to be? World-class athlete kind of fit? Olympic medal worthy? Gold medal worthy, or will you settle for any medal? Or are you happy just to qualify for the games?  What is the specific goal? Clarity around your goal, and honesty about how far away you are from the goal, will help expose the fitness (or capabilities) gap. From there you will be able to consciously plan an effective training regimen.
More likely than not, your company’s L&D programs and culture efforts are executed like a poorly planned exercise regimen – the efforts don’t actually match the planned shift, because in most cases the transformation goals require training for a lifestyle change. Most companies brave the transformation strategy because something is not working the way they want at the current level. They feel stuck and they want to shift to the next level. Most companies in this position are lucky to get any transformation at all, much less the world-class transformation they are hoping for.
Continuing with the analogy of physical fitness, if you just want to lose some weight or just get in better shape, then exercise is enough. Engage in some physical activity that gets you moving and burns calories – simple as that. But powerlifter and author Mark Rippetoe makes the distinction that random physical exercise cannot produce a physical transformation beyond a certain point. Once the initial inspiration to get in shape wears off, our interest in transforming wanes and we stop making meaningful progress.
The only way to achieve the desired physical transformation (or transformation gains) is to carefully plan and monitor the full integration of intensely focused training for said goal. This vertical learning trajectory is required to get to the next level. Just working on horizontal learning at the current level won’t be enough. It requires an elevated awareness and focus. One must stay committed to the prescribed ongoing deliberate practice with increasing levels of stress/tension, renewal and growth across all the relevant diverse dimensions of performance training for very specific domains/specialties (e.g., strength, endurance, speed, agility, flexibility, mobility, mental toughness). One must also be willing to persist regardless of circumstances, accepting uncertainty and fear of failure achieving that specific goal. One must be committed to staying in the tension of the transition between the current level and next level.
If yours is like most companies on a transformative path, you are working on shifting from one unhealthy word cloud of culture descriptors to an ideal word cloud of culture descriptors:

  • From unhealthy (e.g., stalled sales, declining margins, commoditization, distribution pressure, self-centered, highly reactive, driven by habit, very siloed, political, risk-avoidant, fearful, punitive, command and control, traditional, discouraging, overconfident, distracted, “armored-up”)
  • To becoming a “world-class” competitor at the highest level of competition in your chosen domain (e.g., growing, partnering, reconfiguring value chains, client-centric, open, collaborative, creative, resourceful learning, integrated, inclusive, courageous, empowering, energizing)


“Tweaking the system” is a related metaphor and a similar trap to be aware of. Some believe that making slight modifications and additions will miraculously provide most of the transformation all on its own. See if you recognize these patterns:

  1. Physical fitness: Buying a standup desk and visiting the gym three times a week to exercise doesn’t transform my lifestyle. It doesn’t give me six-pack abs or sufficiently elevate my performance to a next level domain. It doesn’t even guarantee I’ll be healthy.
  2. Corporate fitness: Attending a few workshops every year, doing the homework exercises in my head (instead of in writing), reading a few books now and then, and sharing articles and podcasts doesn’t make me ready and fit to lead my organization on a transformation journey. It doesn’t mean I’ll be more adaptive or skilled at facilitating teams or be any more effective at complex problem solving. It doesn’t even guarantee that I’ll be better at stopping myself and recovering more quickly when my reactive stress triggers make me want to rescue, persecute, yell, gossip and bully people with my old command and control default habits.


In both physical and corporate metaphors, to break away from status quo leadership behaviors and dominant culture, leaders need to be transformational. They need to be:

  • Training to sustain a mastery pattern of learning (vertical learning)
  • Training to sustain adaptive levels of growth and performance
  • Training to sustain relational connection, support, coaching and identity

Exercising and tweaking the system are not the same as training.We don’t get the desired result of getting to “consciously competent” with new capabilities and new default habits that help amplify the business strategy with mere exercise. Without proper lifestyle training (reprogramming), we are still consciously INCOMPETENT and therefore undermining the business strategy with our consciously incompetent gaps.

Corporate training L&D programs designed specifically to support transformation include a very focused training regimen. Effective programs clearly articulate the business context, shape the environment, and design the strategic scaffolding of support, discipline and liberating structures. Effective programs make it safe enough and challenging enough to help individuals and teams reach their full transformational potential. The most effective training focuses on integrating the deep work of the intellectual, physical, spiritual, emotional, relational, procedural, structural areas of people’s lives. Transformation happens in community. So, we have to train together in a way that recognizes them/us/me as a whole human being, irreversibly changing the DNA of the person, the team and the culture. That’s how to accelerate the desired lifestyle transformation.
We’re all at our own current level – pursuing our own next level. We are all working through that transition on the path to transformation.  Winning and losing the transition follows basic patterns that one can unconsciously fall into or consciously train to more effectively climb out of. See for yourself – sample from the never-ending buffet line of training benefits.
Don’t just be a better leader, be a transformation leader.
Or consciously choose not to transform.
Prioritize what needs to transform and why it matters to you. Prioritize which muscles need to be developed and in what integrated sequence – then get your reps in. Embed a deliberate practice into every day and embrace the lifestyle changes that need to be made. Be kind to yourself as you prototype your own sustainable rituals and rhythms that you can fall in love with.
Don’t just exercise and tweak the system – train. Train like your business strategy and results depend on it. Or consciously choose not to transform.
Train like you’re truly committed to developing these new muscle groups by making irreversible lifestyle choices. Just “exercising” undermines your winning strategy. Real, integrated “training” for a transformed lifestyle, over time, amplifies your winning strategy.
Don’t just train alone – train together. Practice not quitting — together.
Or consciously choose not to transform.
Life is the dojo. Life is the curriculum. There’s nothing to figure out, nothing else to go find. Drop everything that stands between you and your “dojo.”  Drop everything and train.

It can be hard for very successful leaders to retool their leadership abilities.
But we all can.
It’s actually very simple, but it’s not always easy.
Easy or not, many of us are upgrading our leadership constitutions. We’re leading in times of extraordinary change; many believe it’s now or never. Many of us are self-authoring the greatest chapters of our leadership story.
Many C-suite execs have been working on their own personal retooling for many years, transforming themselves. As a result, they are amplifying the impact they have on their team, their families and their organization. They are leading differently at work and at home – it shows and it’s working.
They are building momentum towards a culture where curiosity, openness, understanding, wise risk-taking, agility, creativity, commitment and accountability become embedded in “the way we do things around here.”
These transformational leaders have chosen to engage in an ongoing mutual process of learning to raise one another up and shifting to a culture (a new system) with higher standards and higher levels of purpose, relationship and performance in order to more quickly and effectively get to the complex problem solving together.
But they were probably born for this, right? They probably have more time to work on that kind of stuff than we do. Their situation is probably different; they are different; they are special and gifted in the magical secrets that we don’t have access to.
Probably not. They are not unicorns and there are no shortcuts.
They have simply adopted new lifestyle habits that strengthen their transformation leadership muscles. We all have these muscle groups, but they haven’t all been developed yet. We all have the gift. We all have the same amount of time. With deliberate, purposeful, intensely focused practice (embedded in the way we work and schedule our days), these new muscles have helped them see more + work better + feel stronger in the face of transformation challenges. That’s how adult development works. If we want the elevated performance benefits of vertical learning we have to train in the same way that high-performance athletes develop their muscles to respond differently. Transformation leaders have been training their muscles to be transformation-fit, like Navy SEALs train to be SEALFIT . It’s a form of integrated training with specific, sustainable, lifestyle performance goals in mind.
Transformation (innovation) leaders have learned to get better at letting go of their biases and default/reactive habits in favor of greater awareness leading to resourceful, more effective habits. They have learned to respond more creatively, more collaboratively, more adaptively and more curiously. They don’t respond perfectly every time, but they recover more quickly now and they respond better more often (than yesterday) and, more importantly, when it matters most. They’ve learned to manage polarities and leverage the simple rules that drive complexity better. They have learned to use power differently and play the long game better. They’ve learned to let go of their addiction to old success formulas, dominant power structures and outdated leadership paradigms that have limited the visibility of all their options/choices/possibilities holding their teams back and holding their organizations and strategy hostage for far too long.
They have chosen to be more ready to lead change than others. They have chosen to be more ready to “mobilize for the fourth industrial revolution – It’s now or never,” proclaims the cover of KPMG’s CEO Outlook 2016. The summary headlines in this CEO report are echoed everywhere – in every forward-looking body of research: “The next three years are business critical. Industries are transforming faster than ever before. Innovation is a matter of time. Customer focus and investment will increase.”
It’s never going to be this slow again. Transformation is no longer just a business practice. It has become a way of life – a lifestyle choice for leaders in the new normal.
Are we ready to embrace transformation leadership and innovation as life? The more of us who are ready, the further we all get.
In our lifetime and our children’s lifetime , it will always be time to “chop wood and carry water.”
It’s time to fall in love with the process.
It’s time to train.