Jan 19, 2018

Jorge Valdano, reflects about where values are born, while sharing his personal experience.


I believe that values are born from a certain sensitivity. We choose our values according to that deep conviction. And then we also have the examples. The first ones are the closest ones, those at the family level. I have an “idol” (as we say in Argentina), and that is my mom. She looked after the family since I was only four years old, when my father died.

From her example I learned a lifestyle that consists on respecting others, of not voluntarily harming others when you choose your path, of respecting work from an honest, courageous and responsible standpoint.


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