One of the biggest questions we are asked when working in culture transformation is how do we spread the word across the organization? How do we align all the cells of the organization towards this common goal and embrace change? Creating a common language throughout the organization accelerates culture change.
Shaping a leader’s behaviors is key to culture change. They are the inspirational figure of success within the organization. People look at them and copycat their behaviors, as they represent what is expected, the way we “should behave,” not only to be part of the organization, but to be successful.  Any culture transformation will start with helping leaders walk the talk. This is critical to committing to change and creating confidence that it is real and that we are taking it seriously.
“What you do speaks so loudly that I cannot hear what you say.” Ralph Waldo Emerson
“Talk” is important. What is communicated about the transformation journey, when aligned with a leader’s behavior, systems, and symbols across the organization, helps accelerate change and enables people to feel part of the journey. The way we tell the story of transformation to ourselves and others can have an inspirational power when connected to a purpose and values.
Language shapes reality. The way we talk, the distinction and words we choose, reflects what it is important to us, what we believe, and what we value and the possibilities we seek to create. However very often, we see organizations that invest a lot of effort to talk about their desired culture, but generate very little impact on people.
 

So, how can we successfully create a common language across the organization to accelerate culture change?

  • Connect culture (HOW) to your purpose (WHY) and vision (WHAT): Establish a clear link between your purpose, leadership behavior, culture, and organizational performance. This will give meaning and a clear intention to everything you do. It will help you build a clear picture of the type of culture you need to achieve your strategy and fulfill your purpose.

 

  • Define your desired culture values, attitudes, and behaviors and re-signify “words” when needed: Do not assume everybody holds a common understanding of the same words. For each distinctive behavior, include statements clarifying what IT IS and what IS NOT. Define which behaviors you wish to see/avoid in the organization to deliver sustainable results.The use of diagnostics tools for culture and leadership such as the ones we use at Axialet, the  OCI® (Organizational Culture Inventory®) and OEI® (Organizational Effectiveness Inventory®) in combination with the LSI® (Life Styles Inventory®) are integrated tools. We use them to measure organizational cultural norms and leaders’ behaviors. They help create a common language around the desired cultural norms and leadership styles. When using the OCI, OEI, and LSI, we usually hear organizations and leaders talking about their culture and leadership styles in terms of colors to refer to existing cultural norms/behaviors: passive(green) or aggressive (red) styles or constructive (blue).

 

  • Let’s talk about it: Every conversation and interaction is an opportunity for leaders to talk about the desired culture and role model the desired behaviors.

 

  • Everyone’s contribution matters: When creating a common language, include everybody. Educate people about the desired culture through engagement and communication events. Ask everyone to articulate what is special about the culture and how they contribute to it. Encourage participation and open dialogue.

 

  • Offer clear examples and stories about “our culture in action”: Share stories about leaders exemplifying the new culture. Acknowledge the misses and advances in the learning journey. Changing culture means changing deeply engrained beliefs and it requires a huge amount of grit, resilience, and compassion.

 

Conclusion

When changing culture, creating a common language is a necessary phase for everyone to feel invited, understand its implications, and jump on board. If it happens too soon, before some critical steps are put in place, it may have an opposite, effect generating distrust, disengagement, confusion, and ineffective behaviors from people across the organization.
It reinforces culture change when a holistic culture change approach is put in place: vision and values have cascaded,  leaders are walking the talk, mains systems (eg: performance & talent management) are aligned to new behaviors, and some symbolic changes have happened.
 
Watch the recording of this live webinar where two of Axialent’s culture transformation experts, Thierry de Beyssac and Anabel Dumlao, talked to Tim Kuppler, Director of Culture and Organization Development for Human Synergistics, about the importance of intentionally managing culture and leadership development in an integrated way.
 
This article is part of a series on integrating culture and leadership change in culture transformation work.
5 Reasons To Integrate OCI-OEI And LSI Diagnostic Tools In Culture Transformation
Culture Change: Culture and Leadership are Intimately Connected
Culture Change: For Culture to Change, Leaders Must Change
Culture Change: Measuring the gap makes the invisible, visible

“There is a world out there, and we speak about it.”  Most of us grew up with that story.
As I learned more about how human beings make sense of the world, I came across a concept that much more truthfully describes the process. “We only see out there the world that we can speak about.”  Is that possible?
Think for a moment about having a language for things, in the power of distinctions. For example, imagine for a second you raise the hood of your car. If you are like the vast majority of people I know, you will see “an engine and stuff”. In the face of a problem with your car, you will probably as a next step close the hood and call for help. Your friend Joe, who is an amateur mechanic, will notice something completely different. He will notice the spark plugs or the injectors, the crankshaft, the pulleys, the water pump, the radiator, etc. In his world, the system makes sense, he understands the harmony or lack thereof, the interdependencies, what is a condition for what, what certain symptoms mean in terms of possible causes. Joe has a capacity to intervene in the system that you don’t; he has distinctions you don’t. He can “see” what you can’t because he has a language for it. Finally, he can fix the engine while you can’t.
Extrapolate this to your current life, at work and beyond. You walk around trying to produce results you desire. You want to be happy. What’s wrong with that after all? Sometimes it works for you; other times it doesn’t. Why is that; what is going on? I want to postulate that you walk around using “filters” through which you look at the world. These make things appear to you in a certain way, and they have limitations, they have poor distinctions, outgrown by the context of increasing complexity and interdependence, therefore standing in the way of your accomplishments and your happiness.
Let me address some of these filters. By using more powerful lenses you will unleash creative energy that will enable you to effectively pursue your dreams.
 
Language and the Persuit of Happiness - image of robot with speech bubble

The filter of certainty

You have grown up doing three things:

  1. making stories about events you observe in the world
  2. believing these stories to be true (after all they are your stories…)
  3. forgetting you told these stories to yourself

You then walk around having opinions about almost everything, “knowing” what is going on. These constructs may have been useful at some point ; however, in the face of VUCA, they become outdated, useless. The context changes, but as you have grown oblivious and blind to your stories, you don’t question them . You continue to operate like they continue to be true.  The challenges and difficulties, the “not getting what we want” conditions,  start to show up pervasively. Then the response you give is to try (even) harder. You have the belief that if you keep at it long enough, if you keep striving, you will eventually succeed. Success becomes more and more elusive, and a tunnel vision ensues. You persist, struggling, pushing, toiling and … failing.
I want to offer that,  by taking one breath of awareness, you can reconnect with your cognitive limitations, your vulnerability, your bounded rationality. This can come across as weakness. I want to suggest that completely the opposite is true. In the midst of volatility, uncertainty, complexity, and ambiguity (VUCA), questions become much more powerful than answers. By entering this space of humility and consciousness you may begin to inquire with the curiosity of a child, finding alternatives that before were completely out of your field of awareness.
I recently read a quote that moved me to tears  – “A creative adult is a child that survived.”  Can you survive your magical child spirit and grow into that adult that can question the world from a place of wonder and awe? Can you once again recreate the conditions so the child within can survive and prosper?
And just like that, having these distinctions, as in the initial example of peeking under the hood of a car, create richer options so you can successfully pursue your dreams.
 

The filter of “blaming others and the world” for my suffering

“I was late to the meeting because of traffic.”  I am sure you heard this many times. Is it true? Of course, it is, as most cities’  freeways we live and work in are crammed with cars every morning. I read a phrase very appropriate to describe this explanation: TBU  – “true but useless”. The generative question is “ What is your power to influence the system?” If you place causality on traffic it is very low . Unless the 500,000 careless drivers become more conscious and decide not to pack the highways when it is your time to drive to work, you are doomed. Of course, a voice inside your head is yelling, “ Just wake up earlier you lazy bum..” By focusing on parts of the system where you have higher leverage, you can produce results that are dependent on you. You become power-full rather than power-less. I often ask in our workshops the (rhetorical) question,  “How do you wish to live, as a powerless victim or a powerful player?”. Of course, 100% choose the latter. However, as I also often show them through role playing, the choice of being in  the driver’s seat comes with a cost, the cost of anxiety, of accountability ; we must be willing to endure the consequences of our actions as the price to pay for power, for being in control of our lives.
I suggest that this mindset of always “responding to challenges” offers an outlook of hope and inspiration. You are in charge of your life and choose moment by moment how you wish to respond to the circumstances that are presented to you. Between the action and re-action, there is a space of consciousness. This process of becoming and acting, in consequence, can change your life forever. And,  as in our initial example, it boils down to having more powerful distinctions that create a richer field of possibilities.
Easy to say, not easy to do, but it must be done if we wish to pursue and accomplish a life of fulfillment, expansion, and joy.