The Secret Sauce of Execution Excellence

By Albert Durig | Oct 24, 2019

Did you know that 67% of well-formulated strategies fail due to poor execution and 61% of executives say they were not prepared for the strategic challenges they faced?

Execution excellence begins with creating a compelling shared purpose. In fact, purpose comes before decisions or actions. It’s about what emotionally connects people to the meaning of their work.

Author and executive coach, Brendon Burchard says:

“It’s about how you think about tomorrow and what you do to stay connected with what matters, today”

In this live webinar, Albert Durig, Partner at Axialent, shares lessons and insights from his 30+ years working with organizations, teams and individuals who discovered the power of purpose to drive their engagement, productivity and ability to execute with others. He shares best practices, common pitfalls and some concrete steps people can take to define a compelling and meaningful purpose that empowers their action.

During the webinar, Albert goes through three levels of purpose and explain the role of purpose in driving execution and productivity.

You will learn:

  • What purpose is and isn’t
  • How purpose enhances execution
  • Specific steps for defining a compelling purpose for execution


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