Language: Spanish

​Erika Reyes Loubet boasts nearly two decades of experience in strategic and organizational consulting, as well as in leadership and cultural transformation. Her focus lies in aligning team efforts towards achieving strategy through structures and initiatives tailored to the organization’s purpose.

With a background in Industrial Engineering from Tec de Monterrey and a Master’s in Education, she has specialized in leadership, coaching, and specific interventions, applying her expertise to developing competencies in teams across various companies.​

From her early days in Quality Management Systems implementation, Erika has honed her skills in strategic execution and alignment with human capital. She has contributed to opening new markets for consulting firms, including her own, leading intervention programs with large and medium-sized corporate clients. Additionally, she founded and developed Groware Consulting, a boutique firm offering comprehensive solutions for sustainable growth of SMEs, focusing on corporate governance frameworks, process optimization, and digital transformation.​

As a lecturer at ITESM and Tec Milenio, Erika enjoys her time in the classroom, teaching subjects like Mathematics with creativity and passion, fostering logical and creative development in problem-solving. She believes in shared learning and direct engagement with people to achieve meaningful changes in organizations.​

Based in Guadalajara, Jalisco, Erika resides with her two children, her most cherished life projects. Passionate about outdoor exercise, she finds in road cycling and running a way to build motivation, strength, and resilience, both mentally and physically. Moreover, she finds solace in painting and drawing, where she can explore less linear and structured thoughts.

Luciano is a senior executive expert in corporate strategy, leadership, and people development.

After graduating with honors in nuclear engineering, he followed several management courses at Bocconi, Harvard, Oxford and NYU.

In his long career as a management consultant, he held executive positions in leading multinational companies, being Strategy, Supply Chain Management and CRM Leader at PwC for Spain, Portugal and Italy, then BU Leader for Energy and Life Sciences Industries at Altran Italy and, more recently, Country Manager at CGI Italy.

He served on the Board of Directors for the post-merger integration of PricewaterhouseCoopers Spain, and on the management committees of PwC Italy and CGI Spain, Latam and Italy.

With his knowledge and expertise in boardroom consulting, he has led remarkable corporate programs for Fortune 500 companies, focusing on lean organization, cultural change and digital transformation.
Fluent in English, Spanish and Italian, he boasts a multicultural experience.

At Axialent, Luciano supports large international accounts in their leadership development programs, applying Conscious Business values and tools, and contributes to Axialent’s growth strategy in Italy and South Europe.

Married with two children, he practices sports, such as marathon running, swimming, and skiing, and has a passion for travel and wine tasting, being a professional certified sommelier.

Borja is a dynamic and experienced leader in the field of innovation, renowned for his expertise in guiding organizations towards groundbreaking creativity and sustainable innovation. With over 20 years of experience, Borja has been instrumental in shaping the innovation landscapes of various leading organizations globally.

As an author, Borja has enriched the field of innovation with his literary contributions, sharing his insights and methodologies. His role as an educator is equally notable, with a 15-year tenure as an awarded professor at IE Business School and Headspring, a joint venture between the Financial Times and IE Business School.

Talks

Interviewing Borja

Borja emphasizes the transformative impact of their innovation center on client relationships. He underscores the broader scope of innovation beyond technological advancements, highlighting the need for diverse perspectives.

ENFOCA-2: Failures and Learning, the Art of Entrepreneurship

This talk addresses innovation from multiple perspectives, integrating concepts from sports, business culture, teamwork, and effective communication. It emphasizes the importance of embracing change, learning from failure, and fostering a culture that promotes creativity and diversity of thought.

Joao Adao is a luminary in the field of digital transformation, renowned for his inspiring keynotes that drive organizations towards the digital future. With 30 years of experience at the helm of multinational companies, João’s expertise spans a vast array of sectors, including technology, consulting, and online services.

At the forefront of digital change, Joao’s most notable role was as the Managing Director for Meta in South America, where he spearheaded revenue growth by fostering a culture of success and assembling a high-performing, diverse team. His work at hibu, as President for Latin America, showcased his ability to turn around the company’s fortunes, transforming the Yellow Pages into a competitive digital entity and reversing declining revenue trends.

Currently, Joao is imparting his vast knowledge as a Senior Associate Partner at Axialent, based in the culturally rich and innovative city of Barcelona, Spain. His academic journey, which includes a Bachelor’s in Mechanical Engineering and an MBA, coupled with specialized studies in Organisational Development and innovation, has given him an unparalleled understanding of the intricate relationship between business operations and technological advancement.

His professional journey is a testament to his versatile leadership and deep understanding of digital ecosystems. João’s positions have taken him across the globe, from Europe to Latin America, instilling a broad perspective on international management and digital strategy execution.

Talks

Joao Adao’s talks are a blend of inspiration and actionable insights, tailored to guide corporate audiences through the nuances of digital transformation. 

Digital Transformation and Culture Talks

Driven by his passion for digital and cultural transformation, Joao Adao has become a renowned keynote speaker. His dynamic and multilingual presentations captivate audiences globally, providing them with valuable insights, practical strategies, and inspiration to embrace and lead digital transformation initiatives.

With fluency in five languages – English, Portuguese, Spanish, French, and Italian – Joao’s ability to connect with diverse audiences is unparalleled. His keynote speeches encompass a wide range of topics, including digital strategy, organizational change, innovation culture, and high-performance team development. He combines his practical experiences, industry knowledge, and charismatic speaking style to deliver engaging and impactful presentations that empower organizations to thrive in the digital age.

Borja is a successful entrepreneur and intrapreneur, and is a recognized expert in the field of innovation. Starting as an entrepreneur very early in his career, he then created and grew new successful businesses while working in companies such as DHL, Altran, Capgemini or frog design​.

He has also helped blue-chip companies in creating new products, services, solutions, and businesses, as well as becoming more innovative organizations, implementing all innovation processes and methodologies. He’s been Vice President of Capgemini Invent and frog design, the iconic brand noted for disrupting so many markets.

He was also the founder and leader of the Altran Innovation World Class Center, and ACIE, the official certification agency for innovation in Spain. He is now involved in launching new ventures merging Innovation and social and environmental Impact.

Borja is an awarded innovation professor at IE Business School, and has written seminal books in his field, including the first-ever Innovation dictionary published in any language.

Borja holds an Executive Certificate in Strategy and Innovation from MIT-Sloan, an Executive MBA from IE Business School, an Honors Degree in Business Administration from Humberside University and ESIC, and has pursued studies in Civil Engineering and Political Science at UNED.

In his spare time, you can find him piloting light experimental aircraft around Madrid, Spain, where he resides with his family.

Paloma brings over three decades of experience in the IT sector. Currently, she serves as the President & General Manager for Xerox Spain, a position she’s held for 11 years, and has been the Southern Europe President for the past two. Her leadership has spanned managing multicultural teams in intricate business landscapes.

She previously managed Xerox Large Accounts, Distribution Channels and Outsourcing & Services organizations, acquiring an extensive operational and business transformation experience. She also hold the Human Resources Director position, which gave her a broaden vision of an organization and reinforced her focus on people as the key company asset.

A stellar communicator, Paloma possesses extensive board experience in both the corporate and non-profit sectors. Since March 2015, she’s been a non-executive board member at Spain’s insurance company, Mutua Pelayo. And as of January 2022, she joined the advisory councils of PROA, a communication and reputation management consultancy, and CEG, Spain’s management excellence club.

Her educational milestones include a degree in Information Sciences from the Complutense University of Madrid, she is a certified Lean Six Sigma Green Belt and has participated in several leadership and executive development programs at Insead Executive Education (Fontainebleau, Francia), High Performance Center Development (London, UK) and Centre for Creative Leadership (North Carolina, USA).

Based in Madrid, Paloma is a proud mother of three and is married. She is celebrated for her enthusiasm, commitment to diversity, networking prowess, and championing inclusion and equal opportunities. In recognition of her work, she was honored with the “Women Leadership Award” by the Spanish Federation of Women Managers and Entrepreneurs in 2018.

Alex has 17 years of experience in the field of Business and around 8 in B2B Sales Management consulting. Alex’s approach involves crafting a strategy grounded in the company’s mission. He excels at translating overarching visions into actionable plans to meet organizational objectives.

Starting his career, Alex worked primarily with multinationals from various sectors, including Biofuels, Oils, Engineering, and Software (Tech). He also has experience with SMBs and has taken on roles as an entrepreneur.

Along with joining Axialent, Alex is a Managing Partner at Raisethebar.tech, a hybrid consultancy and training company helping founders, owners, and executive teams grow. The focus is always on the individual, developing their position, and aligning the team to hyper-grow your company.

Previously, Alex set up two different entrepreneurial ventures and is involved in several startups and SMBs as a mentor and minority shareholder. As an Executive Director, Alex showcased exceptional leadership qualities, demonstrating a remarkable talent for crafting and executing visionary strategies that propel organizations to new heights. Under Alex’s leadership, CTAIMA Group not only met but consistently exceeded expectations, establishing industry benchmarks and earning accolades for excellence. This success culminated in a purchase by a PE group.

Alongside his vast Sales experience in the B2B space for consultative sales, Alex possesses a deep understanding of people and their development. He finds it intrinsically rewarding to aid in their growth.

Alex holds a degree in chemistry from URV in Tarragona, located in one of the most significant chemical hubs in Southern Europe. He also pursued an MBA from the same university. More recently, he completed an Executive Program on General Management (PDD) at IESE Business School.

Based in Barcelona, Spain, where he was born and raised, Alex brings to the table extensive work experience from across Europe — including Spain, Germany, Italy, and Belgium — as well as Southeast Asia, with stints in Singapore, Malaysia, and Indonesia.

Outside his professional commitments, Alex is passionate about sports, with a particular love for fitness and marathon running. He’s also keen on exploring facets of business, leadership, and talent management.

Rogelio Salcedo is a distinguished consultant and Human Resources expert who currently serves as Partner at Axialent Mexico. His extensive experience includes leadership roles in notable consultancies such as OLIVIA, Mercer, Training Lab, The RBL Group, and Alto Partners in Mexico.

Before stepping into the consulting world, Rogelio had a successful career as a Global Human Resources Executive. During this time, he held crucial roles in global leading companies such as PepsiCo, L’Oreal, Santander, CEMEX, Coca-Cola FEMSA, and Mead Johnson Nutrition. Moreover, he held the position of Global CHRO in Grupo AJE, managing 15,000 employees across 24 countries.

Rogelio has dedicated much of his career to the advancement of the Human Resources profession. He stood out as the President of ERIAC Capital Humano A.C. in Monterrey and as a founding member and first President of the Federación Mexicana de Asociaciones de Recursos Humanos (FEMARH). His commitment led to recognition from GoIntegro, which included him in their ranking of the Top Ten Human Resources Influencers in Mexico.

His impressive academic profile includes a Bachelor’s degree in Clinical Psychology from Universidad Iberoamericana, Diplomas in Administration and Finance, and Personnel Management, a Master’s degree in Organizational Management and Human Resources Development from Manhattanville College, and an MBA from Adolfo Ibañez Business School and ESADE. Rogelio also holds a Certificate in Creative Leadership and Facilitation for Innovation from the University at Buffalo State, NY, and is currently pursuing a Doctorate in Administration at Humboldt International University.

Rogelio has also made his mark in the academic world as a professor of Organizational Behavior in the MBA program at UDLAP Jenkins Graduate School and in the Human Resources Diploma course at Universidad Iberoamericana. He is also a certified Executive Coach by the ICC and the ICF.

A native of Mexico, Rogelio currently resides in Mexico City, contributing to the local industry with his profound experience and dedication.

Extensive experience leading negotiations to form partnerships with global companies in various countries such as the U.S., Mexico, Canada, Belgium, and Russia. Negotiation of long-term sales contracts with international companies.

Management and leadership of cultural transformation and change processes in multinational companies. Design and implementation of strategies and action plans to improve the results of companies in a situation of operational and financial crisis. Successful development and implementation of investment projects.

Profound skills in managing a wide variety of leadership, innovation, and expansion situations successfully.  Skillful experience in change management structure and leading processes across borders and cultures. 

Effective application of innovation and modernization procedures focused on operational functionality across regions.


Carlos has been related to Axialent since the beginning, supporting its growth and expansion in the different countries where Axialent is present through its subsidiaries. As a chief financial officer and director, he is responsible for all the accounting, financial, legal, tax, planning, management control and compliance processes, including all Axialent shareholder-related issues.

He graduated as an accountant and has a bachelor’s degree in administration from Universidad de Buenos Aires. He started his working career and professional training at Price Waterhouse Audit Department. Before joining Axialent, he was in charge of strategic planning at Banco Bansud. Afterward, he served as administrative manager at Heller Financial Bank.

Carlos lives in Buenos Aires, Argentina, and enjoys traveling and cooking for his friends.