Founding Partner of Axialent, Richi is a seasoned executive with more than 20 years in global organizations and extensive experience in leadership development, organizational effectiveness and the corporate world.

During his tenure with Axialent, Richi worked with senior leaders and their teams, coaching and facilitating processes that helped these teams significantly improve their own and their organizations’ performance. He is also a culture expert and helps clients develop the behaviors, symbols and systems required to accomplish the desired business strategies.

Richi made career strides during his years of work for EDS, a global IT services enterprise. As a senior vice president for human resources in Latin America, he led a culture transformation effort for the top leaders, personally coaching and mentoring the senior executives of the region. The sales growth and total contract value increase were outstanding, and EDS Latin America became an icon of success in EDS global.

After earning a degree in industrial engineering from the University of Buenos Aires, Richi participated in IDEA’s Executive Business Program, an experience that enriched his practical skills in conscious business philosophy related to coaching, teaching and facilitation.

Richi is an intense sportsman and has participated in several international marathons, holding three 05’ mark in the 26.2 miles. Among his many outdoor activities, Richi also runs adventure races and eco-challenges in teams, experiencing teamwork to the maximum. One of his accomplishments in outdoor sports has been summiting Aconcagua. Richi works at integrating the physical, cognitive and spiritual realms into a successful and balanced life.

He lives in Buenos Aires, Argentina, with his wife and daughter. He has three older boys living in Europe and Argentina.

Timothy (Tim) has developed his professional career through more than 30 years in senior leadership positions, including 10 years as CEO, in the fields of consumer packaged goods, life sciences and management consulting.

Tim is a consultant at Axialent, as well as the managing partner at Efficax, a high-level executive coaching and consulting firm in Los Angeles, California and a senior partner at KC&D, a management-consulting firm focused on strategy and strategy execution. He specializes in providing solutions and coaching to top-level executives in industry-leading companies.

Tim is certified as an executive coach by the Hudson Institute of Coaching in Santa Barbara by ICI, CCL and ICF (ACC). He is an elected director (International Relations) of ICF Brazil.

In his roles as president at Ducoco Alimentos S.A. and business unit head for Medical Nutrition (Brazil at Novartis), Tim led organizational and divisional restructuring and change management. His management experience also includes serving as president of Bacardi-Martini do Brazil Ltda. and as general manager for Budweiser Brazil Ltda./Anheuser-Busch International, for four years each. In addition, Tim held a number of positions in business development, marketing, product management and sales early in his career.

Tim is a professor of leadership development and strategy at Insper and other leading business schools. He serves on the Board of Directors for Hospital Samaritano and ESPM Consult, among others.

With a Bachelor of Science in economics from Lehigh University, Tim also holds a Master of Business Administration in finance from New York University.

Tim is married and has two lovely daughters. He is fully dedicated to and extremely proud of this loving and caring family. In his free time, Tim enjoys running, reading, traveling and rooting for his favorite soccer and football teams.

Managing Director of Axialent and author of the book “Be the Change: The art of becoming our own innovation Project”.

Fran Cherny is a business leader, inspirational speaker, and advisor to executives driving cultural transformation processes. Born in Buenos Aires and currently based in Barcelona, Fran leads Axialent Global, an international consulting firm pioneering conscious change in organizations. Fran is recognized in the industry for his ability to facilitate change processes that last and produce real business results. His methodology is based on agile and innovative practices applied in real day-to-day situations and has proven eective. He generates sustainable transformations, and helps leaders and teams to align business strategy with their values and practices. His proven methodology is based on agile and innovative practices applied in real day-to-day situations.


For over 15 years and in more than 20 countries, Fran has supported leading multinationals — such as Procter & Gamble, Microsoft, Facebook, and AXA — through cultural transformation projects, conferences, direct coaching to executives, and facilitation of leadership teams. Fran was responsible for opening Axialent’s European market. As CEO (2012-2017), he led global expansion eorts, developed new markets, and expanded the Axialent Advisory board bringing the most relevant content clients needed. He also led the recruitment and development of hundreds of consultants and inspired many others through his speaking engagements.

His book


Both personally and professionally, we are sometimes faced with new challenges that require us to change to overcome them. Sometimes, this change is much more complex than it seems, and thus the obstacles become limits. Other times the change does take place, but we do not manage to sustain it over time. Thus, the change is diluted and the original problem resurfaces. Be the Change invites us to reflect on the diculties we may encounter when undertaking any change, and to transform ourselves into a person capable of innovating on ourselves successfully in all of our fields of action. From his experience as an international consultant, Fran proposes that each of us become our innovation project and find, in each situation, the next “best version” of ourselves.

Jose Suarez is the former CEO of Axialent, and currently serves as a member of the board and strategic partner.

With nearly 30 years of experience in management and general administration, José has worked in both the private sector and public administration. He spent the majority of his career in the corporate world. As a consultant, he focuses on strategy, management, and business development.

Until early 2011, José served as a councilor for the City Council of Oviedo, Principality of Asturias, Spain. In addition to overseeing the areas of culture, sports, and youth, he also served as president of the Sociedad Ovetense de Festejos, which is responsible for organizing various festivals in the city. Furthermore, he served as vice president of the Museum of Fine Arts of Asturias and the Campoamor Theater Lyrical Awards Foundation. Currently, he remains a member of the General Council of CajAstur/LiberBank, a leading bank in Asturias.

Before becoming a councilor for the City Council, José was the director of international business development for the Inmark Group and a member of the company’s board of directors, where he led projects in both Europe and Latin America. Previously, he served as the corporate director of Makeateam, a Spanish consulting firm dedicated to executive training that was acquired by the Inmark Group in 2005. Prior to that, José served as a director of Ernst & Young in Spain and Latin America, where he was in charge of overseeing strategic consulting, human resources, and change management areas in Brazil, Colombia, and Mexico.

José earned a bachelor’s degree in geography and history from the University of Oviedo and a Master’s in Business Administration from the IEDE, Institute for Executive Development. Furthermore, he attended courses on topics such as administration, marketing, service strategies, competitive leadership, and strategies and implementation at the London School of Economics, the Disney Institute, and the University of California-Berkeley, among other institutions.

In addition to his other activities, José has been a press contributor since 1993. He was also awarded the Grand Cross for Humanitarian Merit in Barcelona in 2010.

Although he currently resides in Asturias, Spain, José has also lived in Colombia, Mexico, and Brazil. He is married, has two children, and enjoys reading and walking.