Based on our experience at Axialent, culture is the greatest lever to achieve sustainable business results. Undoubtedly, the disruption caused by the COVID-19 pandemic has had most companies in “survival” mode. As we navigate into the new normal, knowing how to “maintain” or manage culture amidst workplace disruption is one of the top issues on business agendas (and in leaders’ minds). However, this is not a new concern; many of our clients have approached us at different turning points, seeking a partnership to preserve the leadership qualities that made them unique or to reconnect with cultural traits that were key to their business success.
Understanding how culture can be leveraged to boost organizational performance is the single and most important reason to manage culture. For many of those companies who have been successful in doing so until now, the current virtual context is a game changer.
To help companies and leaders address these concerns, we first need to clarify what culture is and how it can (and we strongly suggest must!) be consciously managed… before it manages you!
 
Conscious Culture Amidst Workplace Disruption - image representing company DNA

Culture Is Like DNA

 
A company’s culture is like its DNA. Culture can be better positioned (or not) to successfully execute the business strategy, achieve its goals and fulfill its mission.
At Axialent, we describe culture as the set of expectations people hold about “the way we do things around here”. A collective mindset. The unwritten code of what it takes for “one” to become “one of us”. This develops from the verbal and non-verbal messages that members receive about what is valued and how they are expected to behave. Leadership behaviors and decisions most vividly role model these messages.
 

Conscious Culture 101

The first step in consciously managing culture is to understand your culture. In our experience, an in-depth culture diagnostic combining qualitative and quantitative tools is most precise. The second step is then to gain clarity on what you want it to be. It would be easy to say that consciously managing culture equals consciously managing the messages that create these expectations. This is only partly true. Changing (or maintaining) culture is like changing your DNA and it must occur from the inside out. No external factor will drive sustainable change. To change culture, you need to address the values, mindsets and beliefs that people hold, as well as the messaging.
This is why the focus of our work on culture is on short impactful interventions with a strong long-term backbone. We highlight the direct link to mindsets and how these impact behavior and collective assumptions. We work team by team to establish widespread high-performance habits across the organization. The image below illustrates our approach:
Conscious Culture amidst Workplace Disruption - illustration of Axialent's approach to organizational culture transformation
 

Remote Culture Leadership & Beyond

Remote environments require a different approach to culture design. Many culture defining messages have some sort of material correlation in the physical world such as in-person strategic planning and goal setting meetings; visual symbols such as office layout or parking space or informal, water-cooler type conversations with leaders. A far more conscious approach is needed to nurture culture when there is a lack of in-person connection, and this is even more critical amidst workplace disruption.
Leaders and organizations must find new ways of making culture evident to their employees. Intentional efforts to connect with people and to really understand their needs and concerns must be made. Practicing compassion with people and taking it to the next level is of utmost importance. Embracing vulnerability in each person and being humble enough to let yours emerge too. This is where true connection resides.
 

What is the Role of Purpose? Conscious Culture amidst workplace disruption

A company’s purpose is the reason for its existence; the dream and the “why” that offers meaning to its endeavors. Maintaining your company culture as we navigate into the new normal requires companies to help people remember the reasons for which they exist.
Let’s explore a few examples. If you live in Latin America you probably know Mercado Libre; it is the most valuable company in the region (Forbes Magazine, August 2020). Its purpose is to “democratize commerce and money in LATAM”. Some of the actions they have initiated during the pandemic to support the communities in which they operate are: changing their logo (from a hand-shake to an elbow-bump) to raise awareness of the importance of social distancing; they stopped charging commissions on sales of essential goods such as diapers, cleaning supplies and non-perishable food; they postponed the dates for interest and repayments of over two million loans and finally, they took over those employees facing redundancy from food industry organisations such as McDonald’s, Starbucks and Burger King.
In another example, the global logistics firm UPS is working to strengthen supply chains, so life-saving vaccines reach isolated communities around the world. The company has ramped up work with Gavi, the Vaccine Alliance by committing $3 million in new funding over two years. UPS’s mission statement is “Grow our global business by serving the logistics needs of customers, offering excellence and value in all that we do. (…) Lead by example as a responsible, caring, and sustainable company making a difference in the communities we serve”. Similarly, the major global port operator in the UAE, Gulftainer, has launched a fast-track service to speed up the delivery of medical equipment. Its vision is to “consistently achieve best-in-class performance in all our port operations and third-party logistics activities worldwide”.
 

Conscious Culture Amidst Workplace Disruption

Re-engaging people with the purpose and the values your company holds is one of the most important responsibilities in leadership and it’s not an easy one, or one every leader can meet.
I love Fred Kofman’s definition of leadership. In his book The Meaning Revolution, Fred says “leadership is about getting what can’t be taken and deserving what is freely given. The followers’ internal commitment cannot be extracted by rewards or punishments. It can be inspired only through a belief that giving their best to the enterprise will enhance their lives”.  If you hope to be an inspiring leader who is able to sustain and reinforce your company culture, the first thing you must understand is that “hearts and minds cannot be bought or forced; they can only be deserved and earned. They are given only to worthy missions and trustworthy leaders. This applies not only to organizations but also to many other domains of human activity”.
Here are a some top tips to managing culture effectively:

  1. Communicate actively and visibly your company purpose (your “why”).
  2. Seize opportunities to model your company values.
  3. Prioritize health (physical and mental) and wellness and help employees do the same.
  4. Connect daily with employees and promote virtual interactions, making sure communication is a two-way process.
  5. Continue to develop leaders through coaching and make sure they are modeling empathy to employees.
  6. Publicly recognize those who model your desired culture and continue to hold people to account for performance.
  7. Harness organizational and leadership adaptability (the ability to innovate, experiment, and quickly take advantage of new opportunities) and remain open to the unknown.

 
Click here to schedule a 30 minute call with one of our experts to learn more about this topic.

Since COVID-19 became a daily part of our lives, we’ve become increasingly accustomed to finding new ways of virtually doing what we once did in person. We’re working out with personal trainers via WhatsApp. We’re having a happy hour drink with friends over Zoom. Some are even practicing music with their band using Teams. Many of us have also been forced into remote working situations. Yet, we’re finding that our virtual experiences are not what we expected. We came into this situation with a lot of preconceived notions about what it meant to connect virtually, but our experiences have shown us something else. As we navigate the many changes in our daily life, we have started letting go of prejudices around virtual experiences.

For many of us, it was impossible to imagine doing these things online. Maybe we knew we could do them, but why would we? Some people prefer the human connection of a face to face meeting over a virtual experience. But has the change to virtual been as challenging as you thought it would be? When we were able to do all the things we loved in person, other things often got in the way. Scheduling conflicts, kids, distance and other factors often prevented us from following through.

Letting Go of Prejudices Around Virtual Experiences: Two hands reaching out to touch across a divide

Letting go of prejudices around virtual experiences in the corporate world

Prejudices around the possibilities and constraints of virtual work are commonly accepted myths in the corporate world. Yet, what I have heard from my clients in the past 3 months tells a different story:

  • “This was far more effective than I expected.”
  • “I’ve found I work more than before.”
  • “We have more productive meetings.”
  • “I never imagined we could have such dynamic and participatory learning in a webinar.”

And this feedback came from clients that unenthusiastically and with resignation accepted remote work and other virtual experiences. These reactions show that many times these experiences have exceeded previous expectations.

We could take these testimonies as indications that overall effectiveness of the virtual experience was perceived higher than previously assumed. But, what about the human connection? What about that “chemical” bond that many believe only takes place when you are face to face with others? Often, we think that working in the same physical space, face to face is essential to really support teamwork, empathy, collaboration, solidarity, and mutual commitment.

However, in  different work meetings I’ve attended in the last 3 months I’ve seen:

  • A young plant manager holding his 2 -month old baby in a regional LT meeting, while his wife took care of their 3-year-old, behind him;
  • A lovely pet cat jumping on a colleague’s desk and staring at the webcam like a new participant to the meeting;
  • A manager walking through her home in search of a quieter room, away from her husband and kids, while keeping an active virtual conversation with us;
  • A colleague’s 3-year-old getting closer to mum while she led our meeting, and waving to us in a sweet “hello” posture;
  • A shared virtual breakfast where a group of consultants and the client’s Leadership Team created a collective ice breaker space before starting a formal webinar.

In situations like these, we were able to see into each person’s intimate world. No one seemed uncomfortable with the situation: neither the observers nor the observed. We’ve gotten used to it, given that most of us are working from home in similar conditions. This new and unprecedented openness to let our intimacy be visible to others has brought a new dose of humanity to our gatherings. This is something that was also unexpected. It has become natural to invest 15 seconds in greeting the waving child or to laugh at the cat staring at the webcam. We connect as we make jokes about the barking dogs or to refer to the “picture on the wall behind you.”

Human connection on the virtual level

Seeing my client or colleague’s personal environment helps me connect with him or her on a deeper level. Even in the past, when we worked together physically, that didn’t necessarily mean that human connection was guaranteed. We all wear social masks, deliberate or unconscious. Human connection is a complex phenomenon that isn’t necessarily improved by physical proximity alone.

We always have the freedom to consciously nurture human connection in our virtual meetings. We can make it an explicit goal. At Axialent, a company that has worked remotely from the beginning, we have increased our “check in calls” during this challenging time. We meet with an open agenda to freely reflect on how we’re feeling about the lockdown. We share what we’re doing in and out of work. We’ve run the same exercise with clients, just for the sake of human connection. We’ve experienced how much deeper our bonds become as a consequence.

Perhaps you previously felt reluctant or untrusting of technology’s human potential. You may have been subscribing to the common-place belief, “virtual is not the same as being there in person; you can’t replace physical presence.” I’m inviting you to suspend these assumptions and keep your open heart available to experience human connection supported by technology. Maybe you’ll get more than you expected, and discover that, humanly speaking, it can be not only virtual, but virtuous!

If you’re interested in learning how Axialent can support your team with a free virtual “check-in” exercise, click below to schedule a meeting.

In recent months, we have been dealing with a lot of uncertainty and a fast-changing world. As my colleague, Thierry, and I discussed in the article Survivor Syndrome: Overcoming Organizational Trauma in Times of Crisis, even though people are still struggling with how to adjust to these changes, we need to find a way to reconnect with our future, vision, and possibilities. In addition, people are dealing with guilt about colleagues who have been laid off, and pressure to do additional work to keep the organization alive and hopefully, thriving. Planning for the future in crisis has never been so challenging, or so important.
planning for the future in crisis - image of documents on a table with people discussing them
 

Planning for the Future in Crisis

 
How can we create a future together when there is still so much uncertainty? Can we plan and create a vision if we don’t yet know how to adapt to the recent changes? How can we help our team members feel less anxious and find a way forward that adds value for everyone?
There is a way. It needs to address business planning, but also build trust within the team and inspire and energize team members. It requires learning a new skill and putting a new process in place that many leaders are not familiar with… yet. It all can be learned through practice.
We’ll call this process: “Back to the Future: the art of scenario planning 2.0”. You may remember the movie “Back to the Future 2,”  where Doc Brown taught us that the present and future as we know it could change in many different directions with new events we didn’t plan for. (If you haven’t seen the movie, you now have a plan for the weekend!) This has always happened to some degree, but the speed of change has never been as fast and disruptive as it is right now.
Many of you might be familiar with traditional scenario planning. The intention and process we need to apply in the current situation are very different. The issue now is not how many scenarios we can build based on assumptions and premises, but how fast we can read, listen, and integrate new information and adjust our plans quickly.
Doing this simple 3 part exercise with our teams will help.
 

1. Understand and align common assumptions

  • Check people’s assumptions to understand why they are doing what they are doing. Do you think people will act the same if one thinks the vaccine for Covid-19 will be ready in 6 months and the other in 18 months? What happens when half of your team thinks that people will not travel again and will be spending more time at home and the other half thinks things will go back to normal sooner or later?

Survivor Syndrome: Planning for the Future in Crisis: Women and men having a meeting to align on assumptions

  • All of these different opinions lead people to make decisions that affect how you run the business and their level of engagement and commitment.
  • Creating the conversation and allowing the team to discuss common assumptions will put them to work in the same direction.
  • The question to ask your team is: What do you think will happen in the world in the next 3 months that will affect our business?

 

2. Cascading common assumptions into execution teams:

  • Once we align the common assumptions, we need to analyze how this will impact the work of each team.
  • For example, if we believe that people won’t be able to travel for at least 6 more months, how that will affect consumption based on the industry I’m in?
  • Then, the next question to ask is: What does my team need to do differently, based on the assumptions agreed upon, and how this will affect our business? Each leader needs to identify 2 or 3 critical things that the team needs to start approaching differently.

 

3. Cascading our team needs to our leadership focus:

  • If the team needs to do some things differently, we need to think quickly about what we need to do to make it happen.
  • When we are in such fast-changing environments, the speed of change is a competitive advantage or a liability.
  • The key question is: What do I need to do differently in the next 2 weeks to support my team and make changes with speed and agility?
  • Remember, you are the main lever for your team to adapt quickly.

By doing this simple exercise with your team, you will provide direction, a sense of alignment, and also, something that contributes to the common strategy. You will move from uncertainty to action and help everyone feel like part of the solution.
 

Conclusion

Planning for the future in crisis is always a challenge, but connecting with your team using the process outlined above provides a roadmap of how it can be done. This is not meant to be a one-time exercise. While you are reading this article, many assumptions I have right now might be different from when I originally wrote this, even if it’s only a week later. The faster things are changing, the more often you should run this exercise. As a leader of an organization, I would run it at least every 6 weeks under the current circumstances. Find the frequency that works for you. As you do this, you will be strengthening the muscle of agility, adaptability, and innovation. What else you can ask for?
“In a time of drastic change, it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.” – Eric Hoffer
 
To contact Axialent about facilitating this powerful exercise with your team, click here.

Survivor Syndrome: Gather Information and Act. Pile of stones going from large to small at the top.
In the first article of a series I initiated with Fran Cherny, Survivor Syndrome: Overcoming Organizational Trauma in Times of Crisis, we offered some thoughts to start helping you, and leaders in your organization, support your employees get back to their best and grow the power of adaptability and resilience we all need now more than ever. Now it is my turn to come back to this series of articles and share with you some thoughts about the last action we suggested in our first article: “Gather information and act fast.” This important aspect of crisis leadership is about interactive and empathic communication in the context of accelerated digitalization of our social connections at work due to this Covid-19 crisis.
The number one need employees and managers have in the current context is for their organization and leaders to actively listen, with empathy and compassion, to their feelings, fears, difficulties, and what support they need., This is the first step to treating any trauma.
 

Managing organizational trauma

As Constanza Busto said, do not be misled by a quite common Knower posture consisting of believing that we well know what our people are feeling, what needs to be done, what’s best for the other person and needs to happen. This would be a double mistake. First, this would ignore the diversity of your employees’ feelings and needs. Secondly, what really matters is for your people to have the opportunity to express themselves and for you to show empathy, care, and compassion at work in the current context.
I see 3 key steps to manage organizational trauma:
1) Encourage your people to express and discuss their vulnerability.
2) Build a shared purpose as an organization in the context of what you will choose as your new normal, or new future, post-crisis.
3) Permanent and interactive two-way communication.
 

Gather information

Some companies are already running initiatives to concretely gather the data and feedback they need to help their people address trauma and grief (of self and of others). These initiatives include:

  • Regular employee pulse surveys and/or focus groups: Stop waiting for the annual survey or the perfect organizational way of doing it instead of using simple tools and surveys. You could pose a question of the day or week, such as, “how do you feel this week about x topic?” There are easy and simple applications, like “Happyforce,” to measure how your people are feeling in general every day and/or how they feel about a specific topic. It is not only about asking, but also about acting on it. Quick, simple, and effective.
  • Group webinars on health & wellbeing with active participation from employees to better manage their physical and mental health, as well as practice and grow their emotional mastery.
  • Online peer to peer group coaching programs: Consider a series of regular 60 to 90 minute webinars during which small groups of leaders (5 to 6 max) and their coach practice how to bounce back and rebuild their response-abilities to the crises they face.
  • Cascading of “Reflection Dynamics:” A top-down process of monthly 1 hour in-person or online team meetings on well-structured reflections. Managers can discuss challenges with their team and ways to practice effective mindsets and behaviors that will help them, and the company, overcome concrete pain points. Then, each team member cascades it down to their own teams.
  • Create virtual spaces to connect: Organize a weekly virtual café (via Zoom, WebEx, Microsoft Teams, etc.) to encourage people to reconnect personally, beyond work issues.

 

Take advantage of this opportunity to gather information and act

This crisis is not only about trauma and disruption, it is also a fantastic opportunity to grow for people and businesses. In the past 3 to 4 months, we have seen extraordinary demonstrations of resilience, agility, creativity, speed in decision and action, collaboration, empathy, and solidarity in our organizations, cities, communities, and families. Leveraging these bright spots in your organization is a very effective way to help your employees and managers get back to their best with inspiring examples of “what we can accomplish together.” You can do this by gathering facts and data with structured tools and processes. The same tools and processes also apply to identify and measure what did not work, what should we do differently and what we must do to fix the roots of the current organizational trauma or difficulties.
Beyond any of these examples, my number one point about managing organizational trauma is that inviting your people to express and discuss their vulnerability is the best way of making them stronger and better.